[ Pobierz całość w formacie PDF ]
.The result sounds like a description of your junk drawer, astuffed catchall for everything and representing essentially nothing.In still other areas we see single-issue groups serve up highly specific,expert-driven information on particular issues, and countless advo-cacy groups whose sole purpose is to advance their own cause and to 66 T H E V OID W E M U S T F IL Lrally supporters and donors.Further, while Facebook and other socialnetworks connect us to friends and colleagues, the content usuallyrevolves around the personal, and still encourages us to see and hearfrom only those we choose.Replicating or aggregating these ideas, tools, or approaches alonewill not produce new and useful knowledge for communities.The prob-lem has never been a shortage of information online.Instead, we mustmake a fundamental shift from simply finding new ways of aggregatinginformation to generating true public knowledge rooted in a funda-mentally different notion of what it means to know a community.Based on over 20 years of research, The Harwood Institute for Pub-lic Innovation created a framework called the 7 Public Knowledge Keys to encompass seven factors that, when taken together, help people seea broader and deeper picture of their communities and the people wholive there.These knowledge keys include:" Issues of Concern the issues, tensions and values peopleare wrestling with" Aspirations the aspirations people hold for theircommunity and future" Sense of Place including its history and evolution" Sources the sources of knowledge and engagementpeople trust most" People the things people hold valuable to themselvesand the community, and the language and norms thatshape their lives and interactions" Civic Places the places where people get together andengage (offline and online)" Stereotypes the stereotypes or preconceived notions onemust watch out forOf course, wikis hold much promise for generating content, evenknowledge.But to generate public knowledge is something else, requir-n Richard C.Har wood n 67ing us to actively engage people from across a community, because thatis the only way to bring the 7 Public Knowledge Keys alive.What smore, such engagement must be an ongoing effort, since communi-ties, issues, and people will forever change.The very process required tocreate this knowledge breaks us out of the relentless segmentation thatdrives so much of society.The essence of public knowledge is its cur-rency and credibility.Second, in many communities, scores of good groups do good workin small niches; but very few groups actually span boundaries.Onlinehubs must intentionally span these boundaries.We desperately needgroups that bring people together across dividing lines, incubate newideas, and spin them off.We need a mirror held up to our efforts so wecan see and hear one another and our shared realities.This boundaryspanning function sits at the heart of my notion of community knowl-edge hubs.Without these boundary spanners, the void in communitieswill grow and our connections will fray even further.Some may argue that many online sites already span boundarieswith blogrolls, RSS feeds, recommendation filters, rating tools, andso on.Such functions make the web what it is robust, vibrant, alive,teeming with activity.And yet I believe that community knowledgehubs must serve a different purpose.They must turn from simplyaggregating, recommending, and sharing content, and focus on therelationships between and among different facets and sources of publicknowledge.By spanning traditional boundaries, people can see andmake connections on issues and ideas that are often intentionally keptseparate.On an issue like public schools, we find many groups advo-cating for their own solution based on their specific frame of theproblem (charter schools, parental involvement, teacher performanceand pay), when individuals in their daily lives actually experience theissue in a way that connects and cuts across these artificial boundaries.We must swiftly move away from hyper-segmentation, which, 68 T H E V OID W E M U S T F IL Lwhile valuable in connecting and accelerating like-mindedness, cre-ates needless and harmful divisions in public life.Bringing disparatepieces of public knowledge together gives people the chance to see andunderstand the rich diversity within public life and politics.And it isfrom this understanding that people gain a sense of their own capacityto step forward and engage.Third, it is important to understand how change occurs in com-munities.In the 1990s, when I worked with newspapers to help thembetter connect with their communities it was clear that they saw theirrole as the destination site for all things community.But people in com-munities told us they viewed newspapers as only one of many sourcesfor learning about the community and forming their own judgmentsabout key concerns and issues.What newspapers often missed was thatpeople were piecing together their lives over time, and that commu-nity awareness and change emanated from a host of factors, of whichnewspapers were only one component.What they lacked was a senseof humility about their place in the community and how they couldbest fulfill their role.It is essential that those creating community knowledge hubs avoidthis mistake.At a recent meeting with a community foundation andthought leaders on these issues, I was struck by the extent to which,like newspapers, they believed that change was to begin and end withthem.Creating a community knowledge hub, they assumed, meantthey had full responsibility for driving out all change associated with it.When they talked about pursuing community knowledge hubs, theyoften envisioned some single, large civic effort that they would identify,direct, own and manage! Faced with such a daunting prospect, many ofthe leaders were fearful of undertaking any such effort.Most change in communities occurs through small pockets ofactivity that emerge and take root over time.These pockets result fromn Richard C.Har wood n 69individuals, small groups, or an organization seeing an opportunityfor change [ Pobierz całość w formacie PDF ]
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.The result sounds like a description of your junk drawer, astuffed catchall for everything and representing essentially nothing.In still other areas we see single-issue groups serve up highly specific,expert-driven information on particular issues, and countless advo-cacy groups whose sole purpose is to advance their own cause and to 66 T H E V OID W E M U S T F IL Lrally supporters and donors.Further, while Facebook and other socialnetworks connect us to friends and colleagues, the content usuallyrevolves around the personal, and still encourages us to see and hearfrom only those we choose.Replicating or aggregating these ideas, tools, or approaches alonewill not produce new and useful knowledge for communities.The prob-lem has never been a shortage of information online.Instead, we mustmake a fundamental shift from simply finding new ways of aggregatinginformation to generating true public knowledge rooted in a funda-mentally different notion of what it means to know a community.Based on over 20 years of research, The Harwood Institute for Pub-lic Innovation created a framework called the 7 Public Knowledge Keys to encompass seven factors that, when taken together, help people seea broader and deeper picture of their communities and the people wholive there.These knowledge keys include:" Issues of Concern the issues, tensions and values peopleare wrestling with" Aspirations the aspirations people hold for theircommunity and future" Sense of Place including its history and evolution" Sources the sources of knowledge and engagementpeople trust most" People the things people hold valuable to themselvesand the community, and the language and norms thatshape their lives and interactions" Civic Places the places where people get together andengage (offline and online)" Stereotypes the stereotypes or preconceived notions onemust watch out forOf course, wikis hold much promise for generating content, evenknowledge.But to generate public knowledge is something else, requir-n Richard C.Har wood n 67ing us to actively engage people from across a community, because thatis the only way to bring the 7 Public Knowledge Keys alive.What smore, such engagement must be an ongoing effort, since communi-ties, issues, and people will forever change.The very process required tocreate this knowledge breaks us out of the relentless segmentation thatdrives so much of society.The essence of public knowledge is its cur-rency and credibility.Second, in many communities, scores of good groups do good workin small niches; but very few groups actually span boundaries.Onlinehubs must intentionally span these boundaries.We desperately needgroups that bring people together across dividing lines, incubate newideas, and spin them off.We need a mirror held up to our efforts so wecan see and hear one another and our shared realities.This boundaryspanning function sits at the heart of my notion of community knowl-edge hubs.Without these boundary spanners, the void in communitieswill grow and our connections will fray even further.Some may argue that many online sites already span boundarieswith blogrolls, RSS feeds, recommendation filters, rating tools, andso on.Such functions make the web what it is robust, vibrant, alive,teeming with activity.And yet I believe that community knowledgehubs must serve a different purpose.They must turn from simplyaggregating, recommending, and sharing content, and focus on therelationships between and among different facets and sources of publicknowledge.By spanning traditional boundaries, people can see andmake connections on issues and ideas that are often intentionally keptseparate.On an issue like public schools, we find many groups advo-cating for their own solution based on their specific frame of theproblem (charter schools, parental involvement, teacher performanceand pay), when individuals in their daily lives actually experience theissue in a way that connects and cuts across these artificial boundaries.We must swiftly move away from hyper-segmentation, which, 68 T H E V OID W E M U S T F IL Lwhile valuable in connecting and accelerating like-mindedness, cre-ates needless and harmful divisions in public life.Bringing disparatepieces of public knowledge together gives people the chance to see andunderstand the rich diversity within public life and politics.And it isfrom this understanding that people gain a sense of their own capacityto step forward and engage.Third, it is important to understand how change occurs in com-munities.In the 1990s, when I worked with newspapers to help thembetter connect with their communities it was clear that they saw theirrole as the destination site for all things community.But people in com-munities told us they viewed newspapers as only one of many sourcesfor learning about the community and forming their own judgmentsabout key concerns and issues.What newspapers often missed was thatpeople were piecing together their lives over time, and that commu-nity awareness and change emanated from a host of factors, of whichnewspapers were only one component.What they lacked was a senseof humility about their place in the community and how they couldbest fulfill their role.It is essential that those creating community knowledge hubs avoidthis mistake.At a recent meeting with a community foundation andthought leaders on these issues, I was struck by the extent to which,like newspapers, they believed that change was to begin and end withthem.Creating a community knowledge hub, they assumed, meantthey had full responsibility for driving out all change associated with it.When they talked about pursuing community knowledge hubs, theyoften envisioned some single, large civic effort that they would identify,direct, own and manage! Faced with such a daunting prospect, many ofthe leaders were fearful of undertaking any such effort.Most change in communities occurs through small pockets ofactivity that emerge and take root over time.These pockets result fromn Richard C.Har wood n 69individuals, small groups, or an organization seeing an opportunityfor change [ Pobierz całość w formacie PDF ]