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.Be absolutely certain that your message includes a clear call to action.Thereshouldn t be any doubt whatsoever about what you intend recipients to do.Makesure that the instructions are perfectly clear so that recipients know HOW to act.The action that you require should be simple and obvious as well.Don t makethings complicated or it will confuse the reader, such as by adding numerouslinks.Remember the K.I.S.S.principle: Keep It Simple Stupid! The incentive should beclear to those you want to take an action.Readers will look at your offering forabout seven seconds before they move on.If it takes longer than that for them tofigure out what it is you want them to do, they will move on.Don t make yourmessage vague or difficult to comprehend.If you do, chances are you will losethem.You must respect your readers enough to express your message clearly.Once you are sure you have an E-book that will be of value to an affiliateprogram, approach them with your idea and be able to show that it will bemutually beneficial.17 Viral Marketing Mechanics 19 February2008Viral Marketing using E-books is one of many techniques that all together have acumulative effect in attracting customers and subscribers to your business and inattracting targeted visitors to your website.You will very soon find out that this isan excellent way of increasing sales, subscribers and referrals.How Powerful Can can this type of marketing Be?" More than half (53%) of Internet users had visited websites referred byfriends and/or family members in the previous 30 days.(www.eMarketer.com)" A referral gives you real credibility in the mind of new visitors.Your job ishalfway done before they even SEE your website!" Think back to the last great movie you saw or restaurant you visited.Howdid you end up seeing the movie or eating at that restaurant? I'll almost betyou made your decision because of the recommendations you got fromothers?Thanks for taking the time to read this report and hope it has been of help.Hopefullythese tips have given you some ideas that you can implement in your own business.Remember, generating traffic is more art than science.It usually requires some trial anderror before you find what works best for your site.But if you stick with it, you'll berewarded with a steady stream of visitors!Thomas Westwww.Thomas-West.com18 [ Pobierz całość w formacie PDF ]
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